Liz KochDirector, Demand Generation
❓ Tell us a little about your background?
💬 Experienced digital marketer with a demonstrated history of working on multi-channel campaigns. Skilled in digital event marketing and management, social media marketing and data analysis, as well as lead generation program development and inbound strategies. Strong foundation in maintaining media relations, executing high touch marketing, and developing new revenue streams.
❓ What’s the most interesting thing about your role?
💬 My role is interesting because it is centered around establishing demand generation tactics that are yet untried in a challenging and highly targeted lead universe. I'm constantly inspired by testing, experimenting, and discovering new ways to procure interest.
❓ Tell us something funny about yourself!
💬 I have years of experience working remotely, and my role here is also remote. However, I was so excited for my first day at Captario that I put on perfume to complete my "first day" outfit. The irony didn't hit me until the middle of the day (face/palm).
❓ What empowers you when working at Captario?
💬 I'm empowered by the privilege to work so closely with an incredibly intelligent brain trust of statisticians, mathematicians, developers, analysts—and of course, brilliant marketers!
❓ If you met a gene and was granted one wish, what would you wish for? The gene only grants wishes for you and nobody else.
💬 If I had one wish, it would be that my adolescent self had the knowledge of my adult self :)